BARRIE McAULIFFE 2024 CASE STUDY

Presented to the BBC in September 2024, the study outlines creative practices to enhance engagement.

The story driven strategy aims to benefit modern audiences, where expectations continually grow.

You can view the 16:9 case study here

Private viewing only. Please call 07484 251 221 or email b.mcauliffe@outlook.com

STORY DRIVEN CAROUSELS

Drag on mobile or use the arrows to navigate frames on desktop

ANIMATED PHOTO REELS

Press the play buttons to view 9:16 draft examples

CASE STUDY IMAGES

A selection of static posts and stories

    • LIVE EVENT UPDATES

    This page explores universal 1:1 formats for live event updates, where quick edits and uploads are critical.

    Brand consistent Photoshop masters would be used per sport, with each master carrying smart objects with all opposition team crests.

    Team coloured posts clearly and cleanly show all relevant live info, along with BBC broadcast details.

    Talent images could be added – though I’d suggest as a second phase progression, if desired.

    RUGBY

    Use arrows to navigate. Options: try, conversion, penalty, sin bin, red card

    FOOTBALL

    Use arrows to navigate. Options: goal, penalty, red card. Possible: kickoff, yellow card, added time

    LINKS

    You can view the 16:9 monitor friendly case study here

    My LinkedIn profile can be seen here

    Barrie McAuliffe for private viewing only – call 07484 251 221 or email b.mcauliffe@outlook.com